Wuhu, Anhui, China, May 3, 2026 — Wuhu, China, April 29, 2026

During the IBS (Chery International Business Summit), the Night of FREELANDER marked a defining milestone in the brand’s transformation into an independent global premium new energy brand.

Originally born in 1997, the DNA of FREELANDER—freedom, innovation, and exploration—continues to define the brand today.

Now, through deep collaboration between Chery and Jaguar Land Rover, FREELANDER has evolved far beyond a nameplate. It has become a globally positioned brand that integrates British design heritage with world-class intelligent and new energy technologies.

Jaguar Land Rover leads the design and premium DNA, while Chery brings advanced technology and global supply chain capabilities—creating a powerful synergy between design excellence and technological innovation.

FREELANDER defines its positioning as:

“A British Premium Intelligent All-Terrain Brand”, delivering high-quality, all-scenario mobility experiences for contemporary explorers worldwide. This positioning represents a unified philosophy—where British design conveys taste and heritage, intelligent technology enhances efficiency and experience, and all-terrain capability embodies freedom and exploration.

The brand is built on four core principles:

British Unconventionality, Contemporary Premium, Creative Intelligence, and Expressive, forming a strong emotional connection with global users.

At the product level, FREELANDER unveiled the production-intent show model of FREELANDER 8, representing the embodiment of its product DNA:

British Craftsmanship, Smart Confidence and All-Terrain Freedom.

Looking ahead, FREELANDER has outlined a clear global roadmap:

Entering over 90 countries and establishing more than 1,100 touchpoints within five years, with the Middle East as its first strategic step.

The brand is supported by a strong global foundation, including over 5,000 employees, five strategic hubs, and fully integrated capabilities spanning design, R&D, manufacturing, and global operations.

Manufacturing is anchored by the Chery Jaguar Land Rover Intelligent Manufacturing Base, ensuring world-class quality standards and consistent global delivery.

At the same time, FREELANDER has officially launched its global social media presence, strengthening its connection with audiences worldwide.

The event also featured the AiMOGA Robotics humanoid robot, Mornine, reflecting the brand’s forward-looking vision in intelligent technology. FREELANDER is not only delivering vehicles, but also shaping a future lifestyle driven by innovation and exploration.

From a legendary past to a bold, intelligent future, FREELANDER is now accelerating its global journey—ready to redefine the premium all-terrain segment on a worldwide stage.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190617

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

May 2, 2026 — Wuhu, China, April 28, 2026 – During the FREELANDER Brand Night held at the IBS (Chery International Business Summit), the brand officially unveiled its global strategy, announcing the Middle East as its first step in international expansion. At the event, it was also revealed that 20 high-potential retailer investors from the Middle East have already submitted business plans, reflecting strong market confidence and early partnership momentum.

As a key region in FREELANDER’s global roadmap, the Middle East represents an ideal entry point. With a strong demand for premium SUVs and all-terrain capability, the market aligns closely with FREELANDER’s positioning as a “British Premium Intelligent All-Terrain Brand.” By establishing its presence in this region first, FREELANDER aims to build a solid foundation for its broader global operations and network expansion.

The Night of FREELANDER brought together potential partners and media representatives from the Middle East, Europe, Asia-Pacific, right-hand-drive regions and other potential markets worldwide. As the global strategy was presented, the audience remained highly engaged, carefully following the brand’s roadmap and market approach. Many partners initiated in-depth discussions following the session, exploring collaboration opportunities and implementation timelines, demonstrating strong confidence in the brand’s future.

Lucia Mao, CEO of FREELANDER International, stated in her keynote speech that the brand aims to enter over 90 countries and establish more than 1,100 sales and service touchpoints within the next five years. As the first step, the Middle East will serve as a strategic foundation, supporting FREELANDER’s global expansion with valuable operational experience.

FREELANDER also emphasized its commitment to a unified global product architecture, enabling synchronized launches across markets while ensuring consistent product quality and user experience worldwide.

Leveraging IBS as a global opportunity, FREELANDER not only announced its strategy but also strengthened its connection with international partners. The participation of 20 prospective retailer investors from the Middle East marks a significant step forward, indicating that the brand’s global expansion is already moving into a concrete execution phase.

With the Middle East launch underway and a global network taking shape, FREELANDER is advancing with a clear roadmap and strong capabilities, accelerating its ambition to become a leading global premium new energy brand.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190600

If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.

Wuhu, Anhui, China, May 3, 2026 — On April 24, during 2026 Beijing Auto Show and the EXEED International Business Summit, CHERY — the parent company of the global luxury new energy technology brand EXEED — signed a framework agreement with Bosch on the joint development and mass production of a 48V vehicle architecture. The two parties will further deepen their strategic partnership to bring a next-generation 48V vehicle architecture into mass production. As the premium brand at the pinnacle of CHERY Group’s brand portfolio, EXEED will be the first to adopt the jointly developed technologies.

As intelligent vehicles place growing demands on high-power components such as onboard computing, intelligent cockpits, and steer-by-wire chassis systems, traditional 12V electrical systems are reaching their physical limits in power output. As a result, the development of more advanced 48V electrical architectures has become an industry consensus.

This expanded cooperation aims to redefine the underlying electrical architecture of intelligent vehicles. The jointly developed 48V vehicle architecture offers key advantages including high power output, lightweight design, high integration, high reliability, and strong scalability. Power supply capacity has been increased to 15 kW, overall system weight reduced by more than 10 kg, and steer-by-wire motor response speed improved by over 20%. At the same time, the architecture adopts an independent redundant power supply design to ensure the stable operation of critical systems such as intelligent driving, braking, and steering under extreme conditions. In the future, the technology may also be extended to emerging fields such as robotics, including AiMOGA Robotics, a rapidly growing robotics business under EXEED.

Building on 25 years of cooperation, the two parties signed a Memorandum of Understanding on a 48V low-voltage system in October 2024 and established a joint advanced research team. After 18 months of dedicated development, the project successfully achieved three core objectives: development of vehicle systems and functional prototype vehicles, development of key component prototypes, and industrialization feasibility studies, laying a solid foundation for future mass production. The breakthrough technologies developed through the project will first be applied to EXEED’s flagship models.

As the global automotive industry enters a critical stage of electrification and intelligent transformation, this 48V vehicle project — built upon a long-standing and highly trusted strategic partnership — not only marks the accelerated commercialization of next-generation 48V vehicle system solutions, but also signifies that EXEED will take the lead in adopting a next-generation 48V low-voltage electrical architecture. This will accelerate the mass production and deployment of intelligent mobility technologies, further strengthen EXEED’s technological leadership as a global luxury new energy technology brand, and provide the industry with a high-power, highly reliable foundational electrical architecture solution for future transformation and upgrading.

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: https://www.exeedinternational.com/global/

Release ID: 89190622

In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.

Wuhu, Anhui, China, May 2, 2026 — As the 2026 Chery Global Dealer Conference approaches, the highly anticipated CHERY Life exhibition is set to debut in a refreshed form.Under the core theme For Family, With love, the exhibition is fully upgraded around the needs of global family users.It reconnects mobility and life through three dimensions: Space. For Family, Safety. For Family, CSH. For Family, delivering human-centric warmth with CHERY’s intelligent manufacturing, and filling every journey with safety and care.

Space. For Family – Expanded Space, Full of Family Joy

If home is where happiness begins, travel is its extension.Rooted in family, CHERY turns the exhibition hall into a space for happiness.Space. For Family embodies CHERY’s ultimate understanding of family travel space. From the comfortable layout for family trips to the flexible design for daily use, every detail is built for family scenarios. The spacious cabin becomes a warm mobile harbor, carrying laughter and companionship, making every departure relaxed and every journey full of happy moments.

Safety. For Family – Robust Protection, Peace of Mind on Every Trip

A comfortable space requires solid protection. Safety is always the top priority for family travel.Safety is the best promise to the family. Safety. For Family is CHERY’s consistent commitment.From high-strength steel body structure and comprehensive airbag systems, to years of technological accumulation and strict EU-standard verification, CHERY builds a solid safety barrier for family travel with visible and tangible strength.We firmly believe that true safety protects every departure, comforts every return, and frees the whole family from worries on the road.

CSH. For Family – Inclusive Intelligence, Boundless Journeys

With comprehensive protection, cutting-edge technology further empowers family travel.Technology gains warmth when designed for families. Technology. For Family reflects CHERY’s original aspiration to make intelligence accessible to all. The exhibition will fully present the core Chery Super Hybrid (CSH) technologies: IP68-rated high-voltage battery, heat resistance up to 95℃, 44.5% high thermal efficiency, 2ms ultra-fast response, balancing energy efficiency and strong performance with ample power even at low battery. Technology is no longer abstract; it is simple, usable and reliable, truly close to every family and giving confidence to explore the world.

The three cores of space, safety and technology come together in an immersive experience.Breaking the boundaries of traditional exhibitions, CHERY Life creates three immersive zones:Global User Interaction Zone, CSH & SVP Intelligent Experience Zone, and Leisure Home Lounge Zone.A light-and-shadow tech platform visualizes technical strength; European-style reliefs create a homey atmosphere; a warm courtyard replicates real family travel scenes; a body structure and airbag deconstruction display shows safety protection directly. Global partners and visitors can experience CHERY’s “For Family “philosophy at zero distance.

Anchored in love and oriented to family, a new exploration of family mobility is about to begin. A feast of ecology named after love and centered on family is coming soon.We sincerely invite global partners to join the event, witness CHERY’s new image for global families, and explore a safer, more comfortable and smarter future of family travel together.

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89190607

Should you detect any errors, issues, or discrepancies with the content contained within this press release, or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond and take necessary steps within the next 8 hours to resolve any identified issues or guide you through the removal process. We value the trust placed in us by our readers and remain dedicated to providing accurate and reliable information.

Wuhu, Anhui, China, May 1, 2026 — On April 27, LUXEED International hosted the exclusive themed campaign — “I Drive, You Enjoy” — Exclusive Tour of LUXEED Gigafactory. Nearly 30 global dealers and media representatives from Poland, Egypt, the United Arab Emirates and other countries gathered at the factory. Through an all-round factory tour, on-site workshop visits and in-depth engagement, they gained full insight into the intelligent manufacturing capabilities of the LUXEED Gigafactory, and witnessed firsthand the brand’s technological breakthroughs and uncompromising commitment to quality in intelligent manufacturing.

The guests first visited the body shop. Covering a construction area of nearly 90,000 square meters, the shop stands as an industry benchmark for intelligent production. Equipped with world-leading intelligent production lines, it supports flexible mixed-line production of 8 vehicle models across four major platforms, with an annual production capacity exceeding 300,000 units, serving as a core showcase of LUXEED’s robust manufacturing prowess. The body shop is staffed by more than 600 intelligent robots, enabling highly automated welding operations. The welding process for a single vehicle body takes only two hours. Meanwhile, the vehicle adopts a five-longitudinal and ten-lateral body frame and a rectangular front crash beam design, comprehensively building a solid vehicle safety protection system and laying a solid foundation for product quality.

The delegation then proceeded to the assembly workshop to get an up-close look at LUXEED’s core technological achievements and modern automobile manufacturing craftsmanship. Covering an area of 106,000 square meters, the workshop is designed strictly in line with lean manufacturing philosophy. During the visit, guests gained in-depth understanding of two flagship core technologies — the “Snowy Owl” Extended-Range Technology and the Tuling Platform Technology. The “Snowy Owl” Extended-Range Technology effectively improves vehicle cruising range while optimizing the smoothness of power output, striking an ideal balance between endurance performance and riding comfort. Through intelligent chassis tuning, the Tuling Platform delivers a more stable and comfortable driving experience, fully demonstrating LUXEED’s strong independent research and development capabilities.

Built in accordance with Industry 4.0 and global Lighthouse Factory standards, the LUXEED Gigafactory deeply integrates cutting-edge digital technologies including cloud computing, big data, the Internet of Things and 5G, establishing a full-process intelligent and digital production system. The factory has achieved 100% automation across four core indicators: production line automation, connecting process automation, key procedure automation, and inspection and testing automation, with one complete vehicle rolling off the production line every minute. In addition, the factory has established a comprehensive and stringent inspection system. Every finished vehicle undergoes nearly 10,000 testing procedures covering all dimensions to simulate various extreme driving scenarios. Even tiny paint scratches as subtle as 0.1 millimeters can be accurately detected, ensuring no defective vehicle leaves the factory and safeguarding product quality with extreme standards.

This in-depth exclusive tour by global dealers and media has fully demonstrated the modern manufacturing strength of the LUXEED Gigafactory, which integrates intelligence and digitalization. It also allowed global partners to witness how LUXEED perfectly combines cutting-edge technology with high-end manufacturing to create premium intelligent vehicles. Going forward, LUXEED will continue to deepen its layout in intelligent manufacturing. By leveraging top-tier production technologies and strict quality control, the brand will develop high-quality intelligent vehicles, further consolidate its global competitiveness, and drive the continuous upgrading of manufacturing standards across the intelligent automobile industry.

Contact Info:
Name: QIAO JIANTAO
Email: Send Email
Organization: LUXEED INTERNATIONAL
Website: https://www.cheryinternational.com/

Release ID: 89190407

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

Wuhu, Anhui, China, May 2, 2026 — Wuhu, China, April 28, 2026 — From April 24 to 28, the CHERY International Business Summit (IBS), themed “New Era, New Heights”, officially took place. During the main plenary session on April 28, Mr. Yin Tongyue, Chairman of CHERY Automobile Co., Ltd., reaffirmed the global development philosophy of “In somewhere, For somewhere, Be somewhere”. He identified full-industry-chain ecological integration as the critical path for CHERY’s globalization, charting a course for long-term symbiotic growth with global partners. As CHERY’s vanguard brand in the global market, OMODA&JAECOO is fully embracing this strategy, accelerating the development of a new long-term symbiotic ecosystem with global partners through full-industry-chain ecological integration.

The global automotive landscape is currently being reshaped by new energy, autonomous driving, and artificial intelligence, leading to a shift from globalization to regionalization and a systemic reconstruction of supply chains. Enterprises face mounting uncertainties, including geopolitical shifts and trade barriers. Chairman Yin emphasized the importance of long-termism, noting that “the automotive industry is a marathon, not a one-off deal”.

Based on this conviction, since its inception, OMODA&JAECOO has been committed to localized layouts, creating long-term value for local users, and integrating deeply into regional industries and social development. This is a true manifestation of the philosophy “In somewhere, For somewhere, Be somewhere” at the brand level.

Deep Value Chain Integration as a Global Foundation

The core of ecological integration lies in the synergy and localized implementation of the entire industrial chain.

In manufacturing integration, through the “1+4+N” global procurement system, OMODA&JAECOO collaborates with local governments and industry partners. To date, CHERY Group has created over 18,000 supply-chain-related jobs overseas, spanning Europe, Southeast Asia, and Latin America.

In supply chain and R&D synergy, CHERY has established strategic partnerships with 85 of the world’s top 100 automotive suppliers. Additionally, CHERY focuses on safety regulations, data protection, intelligent driving iterations, and localized driving behavior adaptation.

In quality, regulation, and delivery, CHERY has designated 2026 as its “Global Quality Year”. Under this top-level strategy, OMODA&JAECOO builds end-to-end quality capabilities across products, value chain, and corporate culture. The company’s compliance efforts have earned it the top rank among Chinese automakers in CSA supply chain ratings. Furthermore, OMODA&JAECOO has upgraded its global smart logistics and spare parts distribution systems for rapid market response — providing a solid foundation for its reliable delivery in 69 countries and regions worldwide.

Localized Symbiosis and Social Responsibility

True globalization involves deep symbiosis with local societies. CHERY aims to be a responsible corporate citizen by integrating into local industrial ecosystems, social development, and cultural environments.

The EBRO project in Spain serves as a benchmark for CHERY’s localized symbiotic model. This initiative has created over 1,000 local jobs and established deep ties with European suppliers to develop vehicle models tailored to local user preferences, achieving multi-dimensional value across industry, society, and ecology. This model is now being expanded to Southeast Asia and South Africa.

Cultural and social commitment embodies the company’s long-termism. CHERY manages a global team of over 14,000 overseas employees across 130 countries. CHERY continues its global education partnership with UNICEF. Following a $6 million donation from 2023 to 2025, CHERY will contribute another $6 million over the next three years to provide quality education for vulnerable children in six key countries. Building on this, in 2026 OMODA&JAECOO launched a three-year “Empower the Future” education partnership in Vietnam, and has previously carried out localized philanthropic initiatives including educational support, disaster relief, and charitable donations in Vietnam, Thailand, and the UK. In environmental initiatives, CHERY and International Union for Conservation of Nature (IUCN) jointly established the “Cherish the Nature” Partnership, formalizing a shared commitment to nature conservation, environmental education, and community outreach. OMODA&JAECOO has taken the lead in Spain, working with IUCN to protect the Posidonia oceanica seagrass meadows in the Mediterranean.

In 2027, CHERY will celebrate its 30th anniversary. At the summit, Chairman Yin made it clear that CHERY’s vision is to become a world-class brand with global influence and a true century-old enterprise. As the core brand of the group’s globalization strategy, OMODA&JAECOO will always adhere to long-termism, co-creating a better life with global youth and striving to become the No.1 Choice for Global Youth. OMODA&JAECOO will continue to share prosperity and tackle challenges with its partners, embarking on a new journey of global development.

About OMODA&JAECOO

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 69 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

Contact Info:
Name: Sherry Cheng
Email: Send Email
Organization: OMODA&JAECOO
Website: https://www.omodajaecoo.com/

Release ID: 89190526

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

Wuhu, Anhui, China, April 30, 2026 — Timeless car design isn’t just about keeping the classics alive — it’s about rethinking them through global culture and real user creativity, so they naturally fit into different lifestyles. At the iCAUR International Business Summit, the winners of the #OneClassicMillionStoriesLife customization co-creation contest were revealed. Since launching on March 12, 2026, the contest brought together creators worldwide to reinterpret the iCAUR V23 and V27 through culture, trend, and personal stories — drawing 200+ entries, 800+ media features, and over 200 million views globally.

The iCAUR V27 is a all-round hybrid SUV that combines a classic boxy design with new energy technology. With a five-meter-class body, it is powered by Golden REEV (Range-Extended Electric Vehicle) and i-AWD (intelligent All-Wheel Drive) system, delivering confidence across both city commuting and off-road conditions. The V27 features 39 ecosystem interfaces across the vehicle and offers over 1,000 customization components, covering functional upgrades, outdoor leisure, and storage expansion. With factory-level compatibility, it fully supports diverse personalization needs.

Diverse creative perspectives keep pushing the boundaries of the classic design. Among the Top 10 winners, several V27 builds stand out for their cultural adaptability and design creativity.

Designer: Faith

Design concept:

The design closely connects the iCAUR V27 with Oman’s local landscapes and driving culture. The eagle motif reflects its intelligent driving capabilities, symbolizing sharp vision, control, and freedom. Meanwhile, elements like Oman’s sunsets and mountains ground the design in local identity. It also highlights Golden REEV, emphasizing quiet driving, solid performance, and worry-free range, shaping a new-generation SUV tailored for the Oman market.

Designer: kyriako spilidis

Design concept:

The design pays tribute to the classic Woodie station wagon, blending the free spirit of American road trips with the iCAUR V27. It features retro wood side panels and Route 66 nostalgia elements, bridging classic automotive culture with modern electric innovation. Combining timeless vintage aesthetics with advanced off-road capability, it is crafted for those drawn to the spirit of road trips and advanced driving experiences.

Designer: Tuesday

Design concept:

The design reinterprets premium through a soft pink-and-white palette, with custom elements like heart-shaped headlights and pink wheels enhancing its sense of individuality. A rooftop camping setup with string lights, blankets, and a projector transforms the vehicle into an immersive lifestyle space. More than transportation, it turns into a mobile sanctuary for modern experiential living.

Global co-creation has become a continuous driving force in iCAUR’s brand growth. This contest is an important part of its ecosystem building, expanding vehicle customization from functional upgrades into a broader form of cultural expression, and inviting global creators to take part in shaping its meaning. In the future, iCAUR will continue to build a global co-creation platform, working with users and partners worldwide to explore new possibilities in automotive design and culture.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190466

Should you detect any errors, issues, or discrepancies with the content contained within this press release, or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond and take necessary steps within the next 8 hours to resolve any identified issues or guide you through the removal process. We value the trust placed in us by our readers and remain dedicated to providing accurate and reliable information.

Wuhu, Anhui, China, April 30, 2026 — WUHU, China, April 30, 2026 – Every great brand is defined not only by its products but by the people it serves. At the Night of FREELANDER held during IBS (Chery International Business Summit), Lucia Mao, CEO of FREELANDER International, offered a vivid portrait of the brand’s target customer: the Contemporary Explorer.

“At the heart of every great brand is its customer,” Lucia said in her keynote address. “Our customers are diverse in background and story, yet united by one spirit. They are contemporary explorers.”

According to the brand’s international strategy presentation, Contemporary Explorers carry forward the pioneering courage and curiosity of past generations — the spirit that made FREELANDER legendary in 1997. But they are a new generation: fresh, vibrant, forward-looking.

They respect the legacy, yet forge their own path. Successful, ambitious, in their prime. With true taste and clear purpose, they know what they want.

As Lucia described: “Sharp in the city for business. Free on the road for adventure.”

FREELANDER’s brand promise resonates directly with this audience. The name itself tells the story: FREE stands for freedom, and LAND stands for the earth, as well as ER stands for every explorer. FREELANDER is not just a vehicle, it is a way of life — about embracing freedom, pursuing distant horizons, and daring to explore.

The brand’s four core principles — British Unconventionality, Contemporary Premium, Creative Intelligence and Expressive — are not generic values. They are designed specifically for customers who are true to themselves, push boundaries, and explore freely.

For Contemporary Explorers, a vehicle is never just a means of transport. It is a companion for exploration, a statement of identity, and an enabler of limitless possibilities. FREELANDER’s product DNA — British Craftsmanship, Smart Confidence and All-Terrain Freedom — delivers precisely what this audience seeks: premium quality that reflects their taste, intelligent technology that serves their needs, and all-terrain capability that enables their adventures.

During the Night of FREELANDER, guests from the Middle East, Europe, Latin America, right-hand-drive regions and other potential markets worldwide — many of whom are potential retailer investors and media representatives — embodied this very spirit. They came not just to witness a product launch but to be part of a brand that understands who they are and what they value.

As FREELANDER enters over 90 countries and establishes more than 1,100 touchpoints in the next five years, the brand has been reshaped and is ready to serve Contemporary Explorers everywhere — delivering an all-scenario, all-terrain mobility experience that empowers them to live freely, explore boldly, and write their own stories. The legend has been reborn. And it is built for those who are ready to explore.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190468

If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.

Wuhu, Anhui, China, April 30, 2026 — The vitality of car design comes from the diverse expressions of global users and creators.

From April 24–28, the 2026 iCAUR International Business Summit brought together dealers and media from around the world, highlighting the brand’s progress in classic design, new energy technology, and user ecosystem building. At the summit, iCAUR held the awards ceremony for the #OneClassicMillionStories co-creating design competiton, announcing the top winners from a global pool of entries. iCAUR Brand CEO Dr. Su Jun and iCAUR International CEO Mr. Si Fenghuo personally presented awards and custom trophies to the Top 10 creators.

A great car design is a reflection of local culture and lifestyle. At the awards, UAE-based top influencer Tuesday shared that iCAUR’s open co-creation platform empowers global creators to reinterpret Classic in their own way.“A car is more than transport—it carries a lifestyle. This competition proves classics can be expressed through diverse perspectives, making car culture more relatable.”Her speech drew strong applause, bringing the summit atmosphere to a peak.

Tuesday’s award-winning design reimagines premium through a playful pastel lens. Soft pink tones, white finishes, and sparkling accents come together to create a bold yet charming brand character. Signature elements such as heart-shaped headlights, an extended body design, and pink wheels add strong personality. A rooftop camping setup—featuring string lights, blankets, and a projector—transforms the vehicle into an immersive lifestyle space. Blending style with comfort, the design goes beyond transportation, creating a warm and expressive mobile space tailored for modern experiential living.

A global competition framework brings together diverse aesthetics and cultural perspectives from around the world. The #OneClassicMillionStories customization co-creation contest was officially launched on March 12, 2026, opening a global submission channel and inviting designers worldwide to create personalized works based on the iCAUR V23 and V27 models, reinterpreting the meaning of Classic through diverse perspectives. Participants developed their concepts across three dimensions: local cultural heritage, youth-inspired design, and personal emotional storytelling, fully enabling diverse creative expression. The competition received over 200 submissions globally, generated more than 800 media reports, and achieved over 200 million online exposures worldwide.

Continuous user co-creation is a key factor of long-term brand vitality. The competition forms an important part of iCAUR’s ecosystem development. It extends vehicle customization beyond functional upgrades into a broader form of cultural expression, inviting global creators to contribute to the evolving meaning of the product. Diverse cultural and aesthetic perspectives from around the world continue to enrich iCAUR’s design language, transforming the brand from a one-way output into an open, co-created experience with global users.

In the future, iCAUR will continue to build a global co-creation platform, working closely with users and partners worldwide to explore new possibilities in automotive design and culture, and to drive continuous evolution of both brand and products amid industry transformation.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190460

In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.

Wuhu, Anhui, China, April 30, 2026 — At the 2026 Beijing Auto Show, CHERY officially launched the brand-new “For Family” brand value proposition to the world, and simultaneously announced the core strategic vision of serving 10 million global family users by 2030. Standing at the new starting point of 23 years of global deep cultivation, CHERY has completed the strategic upgrade from a “Global Brand” to a “Global Citizen”. With Uncompromising Safety. Now for Everyone, Space Equality, and Technology Equality as the core pillars, supported by the full-system global capabilities, it guards the peace and beauty of global family travel with reliable quality and warm technology, opening a brand-new chapter of high-quality development for the brand’s globalization.

As Jeff ZHANG, CEO of CHERY Brand, stated at the launch event: “Every innovation of ours is driven by one original aspiration — For Family. We believe that a car is never just a means of transportation, but a part of home.” This sincere and firm brand declaration resonated deeply with the guests and media on site, becoming the warmest brand expression of this 2026 Beijing Auto Show.

New Strategic Start: Anchoring Ten Million Families, Cultivating the World as a Global Citizen

After 23 years of steady development, CHERY has grown into an international automotive brand covering more than 120 countries and regions, serving over 4.5 million global families. On average, one family chooses CHERY every minute. From product layout to brand rooting, from market coverage to local symbiosis, CHERY has always adhered to the original aspiration of “guarding family travel”, turning user trust into the core driving force for continuous progress.

At this 2026 Beijing Auto Show, CHERY has clarified the future course from a strategic height: to serve 10 million global family users by 2030. This goal is not just a simple sales figure, but CHERY’s solemn commitment to global families. It is a strategic choice of the brand that is user-centric and responsibility-oriented, and also a globalization advancement declaration from “going global” to “going in and integrating locally”.

Relying on the mature global systematic capabilities, CHERY has built a global network of 8 global R&D centers, 36 global production bases, more than 2,000 dealers, and over 1,800 service centers. It firmly practices the localized operation philosophy of “In somewhere, For somewhere, Be somewhere” — wherever we sell cars, we take root there, wherever we build a home, we , truly achieve symbiosis and co-prosperity with the local market, users and society.

Value Upgrade: With Three Equalities as Pillars, Implementing the For Family Brand Belief

“For Family” is never just a slogan, but a brand belief that runs through the entire chain of technology, products and services. Centering on the core needs of family users for safety, space and intelligence, CHERY takes the three equalities as strategic pillars, allowing high-quality, high-value, high-reliability mobility experience to benefit every family around the world.

Safety is the bottom line of family travel, and also the lifeline of CHERY. The brand adheres to the global unified safety standard, builds high-strength body structure, is equipped with the full-domain Advanced Driver Assistance Systems (ADAS), and builds a multi-protection system for batteries, realizing full-domain coverage of active safety, passive safety, battery safety, and full-scenario safety, allowing global families, no matter where they are, to get consistent reassuring protection.

On top of the solid safety guarantee, comfortable and practical travel space is also an indispensable core demand for family users. Focusing on the full-scenario travel needs of families, CHERY creates a mobile “second home” with humanized space design. From ultra-long wheelbase to the true 3-row 7-seat layout, from flexible and changeable cabin space to multi-functional body structure, it fully covers the full-scenario needs such as family commuting, parent-child travel, multi-person outings, and cargo commuting, allowing every family member to sit comfortably and travel freely.

Reliable safety and comfortable space need more inclusive and easy-to-use cutting-edge technology to empower them, to continuously upgrade the travel experience. CHERY adheres to the concept of “technology born for families”, promoting the global inclusion of high-end technologies. Equipped with the sixth-generation Chery Super Hybrid (CSH) system, it balances strong power and low energy consumption; cutting-edge technologies such as intelligent cockpit, remote vehicle control, and valet parking are within reach; at the same time, it continues to layout next-generation technologies such as solid-state batteries, embodied AI, and advanced parking functions, allowing global families to enjoy the convenience and efficiency brought by cutting-edge technology at an affordable cost.

System Guarantee: Technology, Products, Services Trinity, Towards a Better Future

To implement the “For Family” brand original aspiration and the ten million families goal, CHERY relies on the full-chain system capabilities, forming a closed-loop empowerment system from core R&D to product matrix and then to user services.

First of all, CHERY continues to increase global R&D investment, promoting the iterative upgrading of hybrid, pure electric, intelligent connected, and forward-looking technologies. With platform-based and global synchronous development, it ensures technological leadership and quality consistency, providing a solid technical foundation for global family travel.

Relying on the continuously evolving technical strength, CHERY is accelerating the improvement of the product layout for global families. By 2028, it will form a full-spectrum product family covering three series: TIGGO, ARRIZO, HIMLA, compatible with all power forms of PHEV, HEV, BEV, with more than 20 models. The TIGGO V, which made its grand debut at this auto show, integrates the three functions of SUV, MPV and Pickup, leading a new era of family multi-functional travel, and perfectly interpreting the product connotation of “For Family”.

Centering on the full-cycle vehicle usage needs of global users, relying on the CHERY FAMILY CARE service brand launched one year ago, CHERY continues to upgrade the warm and trustworthy service system. With global unified service standards, localized service response, and full-cycle user care, it allows professional protection to run through the entire user vehicle usage process, bringing a global unified service experience of peace of mind, worry-free, and comfort.

From 4.5 million to 10 million, it is not only the leap of user scale, but also the upgrade of brand responsibility; from global brand to global citizen, it is not only the deepening of market layout, but also the sublimation of value concept. Facing the future, CHERY will continue to adhere to the original aspiration of “For Family”, create a better travel experience for global families, and move towards a better new future with hundreds of millions of families!

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89190397

In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.