Wuhu, Anhui, China, April 30, 2026 — Timeless car design isn’t just about keeping the classics alive — it’s about rethinking them through global culture and real user creativity, so they naturally fit into different lifestyles. At the iCAUR International Business Summit, the winners of the #OneClassicMillionStoriesLife customization co-creation contest were revealed. Since launching on March 12, 2026, the contest brought together creators worldwide to reinterpret the iCAUR V23 and V27 through culture, trend, and personal stories — drawing 200+ entries, 800+ media features, and over 200 million views globally.

The iCAUR V23 is a pure electric off-road SUV that carries forward the classic boxy silhouette, combining a rugged presence with efficient use of space. With over 20 factory-reserved modification points, it’s built for customization from the start. A roof rack with up to 200kg static load supports accessories like side tents, ladders, and outdoor gear, while interchangeable exterior kits make it easy to match style with function.Diverse creative perspectives keep pushing the boundaries of the V23’s classic design. Among the Top 10 winners, several V23 builds stand out for their cultural adaptability and design creativity.

Designer: Shannon

Design concept:

Inspired by the wild landscapes of South Africa, the design uses an army-green base that reflects local military heritage and off-road culture. Orange and white stripes, along with star motifs, add a sense of identity drawn from the country’s “Rainbow Nation” spirit. The 4×4 open-top setup fits both the rugged terrain and the sunny lifestyle, bringing together a sense of strength and freedom.

The army-green finish resonates with both vintage military aesthetics and South Africa’s off-road culture. Flag-inspired elements give the vehicle a strong sense of local belonging, making it a symbol of identity and heritage. All-terrain tires and beadlock wheels tackle gravel and desert terrain, while the open-top design suits South Africa’s outdoor lifestyle naturally. Every detail comes from real user needs.

Designer: Nathan

Design concept:

The design draws inspiration from pure joy, youthful energy, and nostalgia, reimagining the V23’s classic boxy silhouette in a bold and playful way. From childhood retro toys to classic game consoles and the pixel visuals that defined a generation, every element captures the fun of an era.

The work also carries a deeper message: that something once simple can become classic again. The return of pixel aesthetics is no longer just a memory — it’s a statement, proof that classic design never fades. Beyond its role as a vehicle, this creation becomes a lifestyle object that holds emotion and memory, embodying everything fun, classic, and timeless.

Designer: WIWONG and SRISUTTINUN

Design concept:

Design inspired by Gen Z lifestyles, integrating their distinctive fashion traits into the V23’s overall styling. Centered on Boxy Style, it blends chunky streetwear with hyper-gadget precision, resulting in a drivable vehicle that feels like a piece of cyber fashion.

Designer: Ashley

Design concept:

Centered on a minimal visual language, the design uses a two-tone composition to create a clean and highly recognizable look. Inspired by Malaysia’s traditional batik craft, its intricate patterns are simplified into graphic forms, with hibiscus elements subtly integrated to express local culture in a modern, abstract way.

To balance the rich textured background, Malaysian batik patterns are distilled into minimalist, logo-like forms, enhancing visual focus while creating breathing space in the composition. The overall design carries a quiet, independent character within its simplicity, delivering a restrained yet powerful visual statement.

Global co-creation has become a continuous driving force in iCAUR’s brand growth. This contest is an important part of its ecosystem building, expanding vehicle customization from functional upgrades into a broader form of cultural expression, and inviting global creators to take part in shaping its meaning. Looking ahead, iCAUR will continue to build a global co-creation platform, working with users and partners worldwide to explore new possibilities in automotive design and culture.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190464

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Wuhu, Anhui, China, April 30, 2026 — On April 24, during 2026 Beijing Auto Show and the EXEED International Business Summit, CHERY — the parent company of the global luxury new energy technology brand EXEED — signed a framework agreement with Bosch on the joint development and mass production of a 48V vehicle architecture. The two parties will further deepen their strategic partnership to bring a next-generation 48V vehicle architecture into mass production. As the premium brand at the pinnacle of CHERY Group’s brand portfolio, EXEED will be the first to adopt the jointly developed technologies.

As intelligent vehicles place growing demands on high-power components such as onboard computing, intelligent cockpits, and steer-by-wire chassis systems, traditional 12V electrical systems are reaching their physical limits in power output. As a result, the development of more advanced 48V electrical architectures has become an industry consensus.

This expanded cooperation aims to redefine the underlying electrical architecture of intelligent vehicles. The jointly developed 48V vehicle architecture offers key advantages including high power output, lightweight design, high integration, high reliability, and strong scalability. Power supply capacity has been increased to 15 kW, overall system weight reduced by more than 10 kg, and steer-by-wire motor response speed improved by over 20%. At the same time, the architecture adopts an independent redundant power supply design to ensure the stable operation of critical systems such as intelligent driving, braking, and steering under extreme conditions. In the future, the technology may also be extended to emerging fields such as robotics, including AiMOGA Robotics, a rapidly growing robotics business under EXEED.

Building on 25 years of cooperation, the two parties signed a Memorandum of Understanding on a 48V low-voltage system in October 2024 and established a joint advanced research team. After 18 months of dedicated development, the project successfully achieved three core objectives: development of vehicle systems and functional prototype vehicles, development of key component prototypes, and industrialization feasibility studies, laying a solid foundation for future mass production. The breakthrough technologies developed through the project will first be applied to EXEED’s flagship models.

As the global automotive industry enters a critical stage of electrification and intelligent transformation, this 48V vehicle project — built upon a long-standing and highly trusted strategic partnership — not only marks the accelerated commercialization of next-generation 48V vehicle system solutions, but also signifies that EXEED will take the lead in adopting a next-generation 48V low-voltage electrical architecture. This will accelerate the mass production and deployment of intelligent mobility technologies, further strengthen EXEED’s technological leadership as a global luxury new energy technology brand, and provide the industry with a high-power, highly reliable foundational electrical architecture solution for future transformation and upgrading.

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: http://www.exeedinternational.com/

Release ID: 89190411

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Wuhu, Anhui, China, April 30, 2026 — CHERY, the parent company of EXEED, successfully concluded its five-day 2026 International Business Summit in Wuhu, China, under the theme “New Era, New Heights.” As the summit’s closing highlight, “Joyful Wuhu · CHERY Night” brought together more than 4,000 guests from around the world across CHERY Group’s global partner ecosystem. The event also served as a key platform for EXEED to deepen engagement and strengthen consensus with its international partners.

Cultural Integration and Immersive International Performance

Cross-cultural exchange serves as an important bond for deepening global cooperation. Music remains a universal language that transcends borders. As CHERY’s signature “Music + Partners” brand IP, this year’s “Joyful Wuhu · CHERY Night” achieved a comprehensive upgrade in both artist lineup and program presentation. The event featured 18 guest acts from 18 countries and delivered 26 international performances. Acclaimed artists including Malaysian singer Shila Amzah, French singer Hélène Rollès, and Opera Australia soprano Natalie Aroyan took the stage in turn. Blending diverse performance styles such as pop, opera, R&B, acrobatics, and Chinese martial arts, the event created an immersive international audio-visual experience for guests.

To deepen international partners’ understanding of Wuhu’s cultural heritage, the event incorporated local cultural elements from Wuhu. National intangible cultural heritage items, such as Wuhu Iron Pictures and Wuwei Fish Lanterns, were displayed alongside interactive traditional performances like traditional Ao fish dances, lion and dragon dances, and traditional Chinese opera. These brought local traditions to life and created a vibrant dialogue between Anhui culture and global music. This event allowed global partners to experience Chinese and Anhui traditions firsthand, while establishing the music festival as a new window for Wuhu to showcase its urban appeal, achieving a dual empowerment of industrial exchange, cultural integration and tourism promotion.

Additionally, CHERY Group’s self-developed EXEED-AiMOGA Robotics humanoid robots and robotic dogs Argos performed intelligent greeting and interaction tasks, demonstrating its technological accumulation in intelligent technology. A themed street market was also set up to provide a multi-national culinary experience, featuring intangible cultural heritage cuisine, local Anhui specialties, and international cuisines. This allowed guests to engage in a multi-dimensional, immersive experience involving taste and touch.

Strategic Globalization Milestones and Sustainable Development

The core of global business development lies in a continued commitment to localization, responsible operations, and shared growth with local markets. This year’s “Joyful Wuhu · CHERY Night” coincided with the 10th anniversary of the EXEED brand — an important milestone in its development journey. From the debut of its first model, TX, at the 2017 Frankfurt Motor Show, to RX establishing a benchmark of trust with five-star safety ratings in Europe, Australia, and China, and further to ES and ET gradually building a comprehensive new energy product lineup powered by Texxeract technology, EXEED has consistently advanced on the foundation of “luxury, performance, and new energy technology,” achieving a progressive evolution as a premium automotive brand. During this year’s summit, under the theme “Momentum Forward,” EXEED further outlined its vision for the next decade through key activities including new product showcases, interior world premieres, track test drives, and strategic announcements.

CHERY, the parent company of EXEED, continues to follow its “In somewhere, For somewhere, Be somewhere” globalization philosophy. The company has maintained its position as China’s top automotive brand in global markets for 23 consecutive years, with a global user base exceeding 19 million. As the premium brand at the pinnacle of CHERY Group’s brand portfolio, EXEED has ranked No.1 in exports among Chinese premium automotive brands for seven consecutive years. The brand has successfully entered 29 countries and regions worldwide, serving more than 500,000 premium users, and has completed its transformation from a Chinese premium automotive brand into a global luxury new energy technology brand.

With the successful conclusion of “Joyful Wuhu · CHERY Night”, the 2026 CHERY International Business Summit has officially come to an end. Taking this summit hosted by its parent company as a new starting point, EXEED will continue to strengthen global partnerships, drive innovation, and expand its global footprint—moving forward into the next chapter of its global journey.

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: http://www.exeedinternational.com/

Release ID: 89190405

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Wuhu, Anhui, China, April 30, 2026 — From April 24 to 28, the CHERY International Business Summit (IBS), themed “New Era, New Heights”, officially took place. During the main plenary session on April 28, Mr. Yin Tongyue, Chairman of CHERY Automobile Co., Ltd., reaffirmed the global development philosophy of “In somewhere, For somewhere, Be somewhere”. He identified full-industry-chain ecological integration as the critical path for CHERY’s globalization, charting a course for long-term symbiotic growth with global partners.

The global automotive landscape is currently being reshaped by new energy, autonomous driving, and artificial intelligence, leading to a shift from globalization to regionalization and a systemic reconstruction of supply chains. Enterprises face mounting uncertainties, including geopolitical shifts and trade barriers. Chairman Yin emphasized the importance of long-termism, noting that “the automotive industry is a marathon, not a one-off deal”. Therefore, steady development amidst industrial changes depends on building a symbiotic industrial ecosystem rather than merely pursuing market expansion. Consequently, CHERY remains committed to localized layouts, creating long-term value for local users, and integrating deeply into regional industries and social development.

Deep Value Chain Integration as a Global Foundation

CHERY is leveraging deep integration across six dimensions to build a resilient global supply chain system.

In manufacturing integration, through the “1+4+N” global procurement system, CHERY collaborates with local governments and industry partners. To date, CHERY has created over 18,000 supply-chain-related jobs overseas, spanning Europe, Southeast Asia, and Latin America.

In supply chain and R&D synergy, CHERY has established strategic partnerships with 85 of the world’s top 100 automotive suppliers. Additionally, CHERY focuses on safety regulations, data protection, intelligent driving iterations, and localized driving behavior adaptation.

In quality, regulation, and delivery, CHERY has designated 2026 as its “Global Quality Year”. The company’s compliance efforts have earned it the top rank among Chinese automakers in CSA supply chain ratings. Furthermore, CHERY has upgraded its global smart logistics and spare parts distribution systems for rapid market response.

Localized Symbiosis and Social Responsibility

True globalization involves deep symbiosis with local societies. CHERY aims to be a responsible corporate citizen by integrating into local industrial ecosystems, social development, and cultural environments.

The EBRO project in Spain serves as a benchmark for CHERY’s localized symbiotic model. This initiative has created over 1,000 local jobs and established deep ties with European suppliers to develop vehicle models tailored to local user preferences, achieving multi-dimensional value across industry, society, and ecology. This model is now being expanded to Southeast Asia and South Africa.

Cultural and social commitment embodies the company’s long-termism. CHERY manages a global team of over 14,000 overseas employees across 130 countries. CHERY continues its global education partnership with UNICEF. Following a $6 million donation from 2023 to 2025, CHERY will contribute another $6 million over the next three years to provide quality education for vulnerable children in six key countries. In environmental initiatives, Chery and International Union for Conservation of Nature (IUCN) jointly established the “Cherish the Nature” Partnership, formalizing a shared commitment to nature conservation, environmental education, and community outreach. Projects under this framework are now active in Spain and Malaysia.

From its humble beginnings to its current global presence, CHERY has remained steadfast in its core mission: building a true self-developed automotive brand. Even during its most challenging periods, the company rejected shortcuts in favor of the more arduous path of independent R&D. This commitment represents more than just manufacturing; it is the embodiment of a thirty-year spirit of perseverance. This “never-give-up” resilience and dedication to long-termism provide the foundation for its global expansion today, enabling the company to foster open collaboration and shared prosperity with partners worldwide.

About CHERY

Founded in 1997, CHERY is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. CHERY is committed to advancing sustainable mobility through continuous innovation and global collaboration.

Contact Info:
Name: Kara Wang
Email: Send Email
Organization: Chery Automobile
Website: https://www.cheryinternational.com

Release ID: 89190410

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Wuhu, Anhui, China, April 30, 2026 — During the 2026 International Business Summit, the LEPAS L6 PHEV Global Journey of Elegant Driving successfully completed its comprehensive test drive in China. As the core verification stage within LEPAS’s three-step strategy of “debut, validation, and co-creation”, the journey set off from the Auto China 2026, regrouped in Wuxi, traversed diverse road conditions, and ultimately arrived at the LEPAS Global Partner Conference in Wuhu. Through real mileage and complex driving scenarios, it comprehensively demonstrated the overall strength of the LEPAS L6 PHEV, providing strong validation of the brand vision of Elegance Moves the World.

Throughout the test drive, the participants explored a key question together with LEPAS: in the next phase of the new energy transition, how a globally minded NEV brand can redefine the aesthetics of mobility through elegant technology.

The first stop of the journey was Wuxi, Jiangsu—a city where traditional Chinese elegance meets European sophistication. This unique cultural fusion resonated naturally with the “Leopard Aesthetics” of the LEPAS L6 PHEV. Against a backdrop of Renaissance-style architecture, the vehicle’s low-slung, wide-body stance exuded a poised balance of assertiveness and refinement. Its bio-mimetic “Hunting Eye” LED headlights glimmered through shifting light and shadow like the focused gaze of a prowling leopard, signaling advanced technological prowess. The bold “leopard-leap” shoulder line seamlessly blends classical proportions with modern aerodynamics, transforming the car from a mere machine into a moving work of art that harmonizes with its surroundings—perfectly meeting the modern global user’s dual desire for striking presence and personal expression.

As the convoy left the water city behind and transitioned from scenic boulevards to expressways, the journey moved into a rigorous test of endurance. Empowered by the Intelligent LEX Platform and precisely tuned systems, the LEPAS L6 PHEV demonstrated exceptional chassis stability and premium ride comfort across varying speeds. Power delivery, smoothness, and multi-mode coordination were all finely optimized. Test drivers from Australia were notably impressed—not only scrutinizing acceleration and responsiveness, but also ommending the chassis’ resilience on high-speed curves and uneven surfaces, highlighting the vehicle’s mechanical sophistication and composed driving character that exceeded expectations.

With an industry-leading 44.5% thermal efficiency and an extended combined driving range, the LEPAS L6 PHEV showcased outstanding energy management at high speeds. Even under prolonged, high-load conditions, the seamless coordination between the internal combustion engine and electric drive system ensured precise power coupling and energy distribution. This allows drivers to leave range anxiety behind and refocus on the journey—both the road ahead and the in-cabin experience. Real-world data once again validated LEPAS’s deep understanding of user emotional value, transforming long-distance travel into a relaxed and enjoyable experience.

In complex driving environments—whether merging traffic on expressways or navigating sudden obstacles—the LEPAS L6 PHEV responded with precise perception and millisecond-level reactions, executing smooth and composed avoidance maneuvers. This technological intervention enhances rather than overwhelms, empowering drivers to remain in control without distraction from operational complexity.

Guests from Southeast Asia highly praised this intelligent performance, particularly its practicality in urban congestion scenarios. They emphasized how the intuitive and efficient human-machine interaction significantly reduces redundant mechanical operations, truly demonstrating how technology empowers elegance. This seamless human-vehicle collaboration brings a sense of lightness and exploration to every kilometer—an experience that LEPAS is committed to delivering as part of its vision of elegant mobility.

On the final day, the convoy arrived in Yixing, where participants engaged in traditional Zisha pottery-making, exploring the shared philosophy between intangible cultural heritage craftsmanship and LEPAS intelligent manufacturing. The process of shaping Zisha clay demands focus and patience, with every step reflecting a pursuit of perfection—mirroring the meticulous attention to detail in the LEPAS L6 PHEV. From its 65.2% space utilization efficiency to its ability to maintain comfort and composure even after long journeys, the vehicle not only validates its comprehensive performance, but also expresses a broader philosophy: a car is not merely a tool, but an expression of quality living. As guests worked with the clay, they experienced firsthand the craftsmanship and dedication that define LEPAS.

This LEPAS Global Journey of Elegant Driving marks a critical step for the LEPAS L6 PHEV—from debut to real-world validation. From Milan to Beijing, from Europe to the global stage, the LEPAS L6 PHEV has shown that true elegance is rooted in technological excellence, seamlessly blending real-world experience, cutting-edge innovation, and refined lifestyle. This is the essence of Elegance Moves the World—ensuring every journey is elegant, confident and composed.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: https://lepasinternational.com/

Release ID: 89190404

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Wuhu, Anhui, China, April 30, 2026 — Wuhu, China, April 29, 2026

During the IBS (Chery International Business Summit), the Night of FREELANDER marked a defining milestone in the brand’s transformation into an independent global premium new energy brand.

Originally born in 1997, the DNA of FREELANDER—freedom, innovation, and exploration—continues to define the brand today.

Now, through deep collaboration between Chery and Jaguar Land Rover, FREELANDER has evolved far beyond a nameplate. It has become a globally positioned brand that integrates British design heritage with world-class intelligent and new energy technologies.

Jaguar Land Rover leads the design and premium DNA, while Chery brings advanced technology and global supply chain capabilities—creating a powerful synergy between design excellence and technological innovation.

FREELANDER defines its positioning as:

“A British Premium Intelligent All-Terrain Brand”, delivering high-quality, all-scenario mobility experiences for contemporary explorers worldwide. This positioning represents a unified philosophy—where British design conveys taste and heritage, intelligent technology enhances efficiency and experience, and all-terrain capability embodies freedom and exploration.

The brand is built on four core principles:

British Unconventionality, Contemporary Premium, Creative Intelligence, and Expressive, forming a strong emotional connection with global users.

At the product level, FREELANDER unveiled the production-intent show model of FREELANDER 8, representing the embodiment of its product DNA:

British Craftsmanship, Smart Confidence and All-Terrain Freedom.

Looking ahead, FREELANDER has outlined a clear global roadmap:

Entering over 90 countries and establishing more than 1,100 touchpoints within five years, with the Middle East as its first strategic step.

The brand is supported by a strong global foundation, including over 5,000 employees, five strategic hubs, and fully integrated capabilities spanning design, R&D, manufacturing, and global operations.

Manufacturing is anchored by the Chery Jaguar Land Rover Intelligent Manufacturing Base, ensuring world-class quality standards and consistent global delivery.

At the same time, FREELANDER has officially launched its global social media presence, strengthening its connection with audiences worldwide.

The event also featured the AiMOGA Robotics humanoid robot, Mornine, reflecting the brand’s forward-looking vision in intelligent technology. FREELANDER is not only delivering vehicles, but also shaping a future lifestyle driven by innovation and exploration.

From a legendary past to a bold, intelligent future, FREELANDER is now accelerating its global journey—ready to redefine the premium all-terrain segment on a worldwide stage.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190401

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Wuhu, Anhui, China, April 30, 2026 — CHERY, the parent company of EXEED, held the 2026 CHERY International Business Summit under the theme of “New Era, New Heights”. The five-day event brought together over 4,000 global partners and industry media representatives to witness CHERY Group’s latest breakthroughs in technology, integration, and ecosystem. As a key part of the Group’s “third growth curve”, EXEED + AiMOGA Robotics presented a diverse product lineup including the Intelligent Police Robot, the humanoid robot Mornine, and the quadruped robot Argos. Centered on vehicle-robot synergy, the showcase demonstrated the integration and collaborative interaction between intelligent robots and the automotive ecosystem.

Full-Chain System Empowerment: Strategic Layout in Cross-Industry Sectors

CHERY Group’s expansion into the embodied intelligence sector is supported by the Group’s mature R&D systems and validation processes, which enable rapid technical iteration and significantly shorten development cycles. The company’s global supply chain management facilitates the full process from laboratory R&D to mass production and delivery, while its international sales and service network provides stable support for market expansion. Under CHERY Group’s broader platform collaboration, EXEED + AiMOGA Robotics has established 31 innovation laboratories across six major technical fields, covering key areas such as embodied intelligence, perception algorithms, motion control, and human-machine interaction.

Deep strategic partnerships further drive technical breakthroughs. On the eve of the summit, CHERY Group announced a global strategic partnership with NVIDIA to jointly develop and deploy physical AI across three major fields: assisted driving, cockpit AI, and robotics. This collaboration supports the upgrading of CHERY Group’s intelligent vehicle technology while paving the way for EXEED + AiMOGA Robotics’expansion into embodied intelligence. EXEED + AiMOGA Robotics is currently advancing the transfer of intelligent automotive technologies to robotic platforms, reusing autonomous-driving-level environmental perception capabilities for its robots. For example, its robots are equipped with Rhino solid-state batteries derived from the same core technology as EXEED, enabling long-duration continuous operation.

Scenario-Driven Innovation: Validating Technical Adaptability

The EXEED + AiMOGA Robotics products displayed at the summit represent the concrete results of CHERY Group’s cross-industry technical reuse. A primary highlight was the Intelligent Police Robot, designed to address challenges such as frontline police shortages and duty in extreme weather. Utilizing autonomous navigation and signal coordination systems, the robot enables 24/7 standardized remote command to assist traffic police in complex road conditions. In non-motorized lane scenarios, the robot acts as a “flexible enforcer,” using visual perception models and scenario-based speech engines to identify traffic violations and issue contactless warnings, thereby improving urban governance efficiency.

The expansion into diversified application scenarios further demonstrates the versatility and stability of the technology system. The Argos quadruped robot has shown stable engineering performance, with cumulative deliveries exceeding 1,000 units last year. It can be adapted to a wide range of scenarios, including home companionship, showroom performances, and community security. Equipped with autonomous following, touch response, and millisecond-level dynamic balance capabilities, Argos is able to interact naturally with people through autonomous decision-making, accurately addressing modern households’ needs for emotional companionship and safety, while enabling a seamless transition of technology from industrial to consumer applications.

Continuous cross-industry exploration is an essential path toward long-term advancement. The collective debut of EXEED + AiMOGA Robotics’ full product lineup marks CHERY Group’s embodied intelligence strategy entering the productization stage from strategic planning. As the premium brand representing CHERY Group’s high-end ambitions, EXEED has consistently pursued intelligent innovation, building its “Cutting-Edge” core competitiveness through a comprehensive intelligent technology ecosystem. During this year’s Chery International Business Summit, under the theme “Momentum Forward,” EXEED showcased several concept models, including the all-new full-size flagship SUV ET8 CONCEPT, RX CONCEPT, and the ES GT interior, presenting its latest vision for intelligent mobility. Through technology reuse and supply chain synergy, CHERY Group is breaking down the industrial boundaries between automobiles and robotics, demonstrating to the world that a leading automaker is fully capable of transforming its accumulated expertise in perception, decision-making, and execution into entirely new forms that will help shape future lifestyles. This also serves as the most compelling interpretation of the summit theme: “New Era, New Heights.”

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: http://www.exeedinternational.com/

Release ID: 89190402

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Wuhu, Anhui, China, April 30, 2026 — At the Beijing International Automotive Exhibition 2026, automotive group Orbis Auto and international automotive brand LEPAS, part of Chery Holding Group, signed a distribution agreement for LEPAS vehicles in Kazakhstan.

The agreement was signed by Dinara Iskakova, CEO of Orbis Auto, and Zhai Xiaobing, CEO of LEPAS. The agreement provides for the launch of the LEPAS brand in Kazakhstan, as well as the organization of vehicle supply and the development of a dealer network and service infrastructure across the country.

Commenting on the signing at the Beijing Auto Show, Zhai Xiaobing noted that Kazakhstan is considered one of the key markets for the brand’s development in Central Asia. According to him, the Kazakh market will see a lineup of modern vehicles featuring advanced technologies and a high level of equipment.

“Kazakhstan is one of the strategically important markets for us in the region. Local consumers are showing a growing interest in modern, technology-driven vehicles, and we believe the three LEPAS models—the L4, L6, and L8—will be well received in the market. Looking ahead, LEPAS will collaborate with Orbis Auto to create vehicles that seamlessly integrate design and technology into everyday life, delivering an elegant lifestyle to customers,” said Zhai Xiaobing.

In turn, CEO of Orbis Auto, Dinara Iskakova, noted that the technological foundation of the LEPAS brand—particularly the LEX platform—opens up new opportunities for the company in shaping its model lineup in Kazakhstan and reflects a modern approach to vehicle development.

“The LEX platform provides us with flexibility in managing our product portfolio and enables us to introduce models in various technological configurations—petrol, hybrid, and fully electric. This represents a new approach, where the same model can be offered with different types of powertrains, significantly expanding customer choice. At the same time, our priority is not only to launch the brand, but also to build an efficient sales and aftersales service system. We are establishing a long-term presence in the market, where the customer receives not just a vehicle, but confidence in its ongoing support,” said Dinara Iskakova.

At market launch, three LEPAS models will be introduced simultaneously in Kazakhstan – the LEPAS L4, L6, and L8.

The brand’s lineup will be built around crossovers across different segments: the compact urban crossover LEPAS L4, designed for dynamic city driving; the mid-size crossover LEPAS L6, positioned as the core model offering a balance of space, technology, and comfort; and the flagship crossover LEPAS L8, featuring an extended range of safety systems, a high level of equipment, and advanced technologies.

LEPAS vehicles in Kazakhstan will be sold through the Orbis Auto dealer network. The parties view the partnership as long-term and expect it to support the development of the brand in the market.

ABOUT LEPAS

LEPAS is an automotive brand within Chery Group. Its lineup is centered around modern crossovers and includes the LEPAS L4, L6, and L8 models.

LEPAS vehicles are built on Chery Holding Group’s innovative LEX intelligent platform, which enables the rapid development of vehicles with various powertrains, from fully electric models to hybrid solutions. This allows the brand to efficiently invest in R&D, build a diverse product lineup, and meet global market demands and customer expectations.

The name LEPAS is derived from three words – LEOPARD, LEAP, and PASSION.

1. LEOPARD symbolizes speed, strength, and grace, reflecting the brand’s Leopard Aesthetics design philosophy.
2. LEAP represents the brand’s ambition for dynamic growth, technological leadership, and pushing beyond conventional boundaries.
3. PASSION highlights the emotional dimension of the brand and its commitment to creating vehicles that combine practicality with expressive design.

LEPAS’s product strategy is focused on further expanding its lineup, including vehicles powered by new energy sources – fully electric vehicles (BEV) and plug-in hybrids (PHEV).

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: https://lepasinternational.com/

Release ID: 89190400

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Wuhu, Anhui, China, April 30, 2026 — From April 20 to 26, LEPAS made a stunning appearance in Milan, Italy, under the theme “Here’s to Elegance,” presenting its European regional brand debut. Following the successful European Regional Brand Technology Unveil on April 20, the six-day public exhibition officially opened from April 21 to 26. During this period, the LEPAS brand experience space welcomed visitors from around the world, creating an immersive celebration that seamlessly integrates aesthetics, technology, and lifestyle. Taking place during Milano Design Week, the event attracted designers, fashion insiders, and professional audiences globally, generating exceptional foot traffic and strong social engagement.

As a global benchmark city for design and aesthetics, Milan provides the ideal stage for LEPAS’s European launch during Milano Design Week. This not only pays tribute to European design philosophy but also represents a key milestone in the brand’s global expansion. Located in Tortona, the core exhibition district of Milano Design Week, the LEPAS brand space adopts a minimalist and contemporary spatial language, blending artistic ambiance with modern technology to create a premium, immersive environment. Visitors are invited to experience the seamless fusion of design and innovation through a dynamic, multi-sensory journey.

LEPAS curated a rich multi-sensory experience on-site. In addition to elegant string performances, a refined harp recital added a layer of sophistication, with its clear and graceful tones enhancing the atmosphere. In collaboration with the renowned Italian brand De’Longhi, a dedicated coffee tasting area was created, allowing visitors to relax amid the rich aroma of coffee and the ethereal sound of harp music. Together, these elements fully express the composed, refined, and elegant lifestyle advocated by LEPAS, resonating with the aspirations of a quality-driven global audience.

At the center of the exhibition, the LEPAS L6 — making its European debut — stood as a moving piece of art, alongside the flagship LEPAS L8. Together, the two models embody the brand’s exploration of elegant mobility across diverse scenarios. The LEPAS L6 integrates European minimalism with refined Eastern aesthetics, forming the distinctive “Leopard Aesthetics” design language. Its flowing yet tension-filled body lines convey a poised, dynamic stance, while the interior features a wraparound smart Cockpit with a “Skyline” theme and a central waterfall display, creating a spacious and tranquil premium environment. Every detail, from exterior to interior, aligns with the dual expectations of European high-end users for mobility quality and lifestyle sophistication.

Beneath its elegant design, LEPAS brings its vision of“Elegant Technology”to life through the Intelligent LEX Platform. With advantages such as multi-power compatibility and global market adaptability, the platform translates advanced New Energy and Intelligent Technology into a smooth, quiet, and refined driving experience — making technology a natural extension of everyday life.

Amid the lingering notes of harp music and the aroma of coffee, visitors from around the world experienced firsthand the design aesthetics of LEPAS models and the refined driving dynamics enabled by the Intelligent LEX Platform. Many attendees noted that LEPAS redefines conventional perceptions of New Energy Vehicles (NEVs), achieving a compelling balance between elegant aesthetics and advanced technology. European fashion influencers and automotive KOLs were widely present, with one Milan-based designer commenting that LEPAS delivers a subtle yet highly refined mobility aesthetic — perfectly aligned with the evolving expectations of the European premium market.

As a global New Energy brand under Chery Group, LEPAS has been steadily expanding its presence in Europe. The flagship LEPAS L8 was previously showcased at the Turin Auto Show in Italy and has participated in media test drive programs in markets such as Spain, laying a solid foundation for this European launch. Beyond Milan, LEPAS also unveiled its New Energy strategy at the 2026 Beijing Auto Show, presenting its global product lineup including the LEPAS L6 EV, LEPAS L4 EV, and LEPAS L6 PHEV, while successfully hosting its Global Partners Conference to further outline its global strategy and strengthen ecosystem collaboration, continuously enhancing its international brand influence.

Starting from Milan, LEPAS will continue to use design as its language and technology as its foundation to deepen its presence in the European market, delivering New Energy mobility solutions that combine aesthetics with refined quality for global users.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: https://lepasinternational.com/

Release ID: 89190398

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Wuhu, Anhui, China, April 30, 2026 — Known as the “Auto Grommy” of the automotive world, the OMODA Global Music Festival concluded on April 28 at the OMODA & JAECOO International Park in Wuhu, China. As the world’s first automotive brand to host an international music festival of such scale and multinational participation, OMODA & JAECOO set a new benchmark for deeply integrating the auto industry with youth culture through a trendy audiovisual extravaganza spanning 18 countries and featuring 18 music acts. This festival also served as the grand finale of the five-day “New Era, New Heights” 2026 Chery International Business Summit, attracting over 4,000 guests from China and abroad, covering OMODA & JAECOO’s global industrial chain partners, and becoming a key platform for the brand to deepen exchanges and build consensus with partners worldwide.

Global Trendy Sound Feast Begins, Resonating with the World through Youth Power

Music is a universal language. This festival invited 18 acts from 18 countries, presenting 26 international performances. Global artists such as Malaysian national treasure Sila, French singer Hélène Rollès, and Australian Opera Company principal singer Natalie Aroyan took the stage. Blending pop, electronic, R&B, and trendy stage performances, they delivered a futuristic, international audiovisual feast for the audience worldwide.

Where Global Trends Meet Youth Culture: An Immersive Fashion-Tech Experience

AiMOGA Robotics and quadruped robots, jointly developed by OMODA & JAECOO and the AiMOGA team, made their debut at the event, handling intelligent reception, interactive check-ins, and more—showcasing OMODA & JAECOO’s cutting-edge smart technology. The event also featured a bus-style market offering trendy light bites, global flavors, and youth-oriented creative products, elevating the youthful, trendy, and international on-site experience.

Fastest Global Growth, One Million Units: Co-Creating a Beautiful Life with Global Youth

This music festival coincided with the third anniversary of OMODA & JAECOO and the milestone of surpassing one million units in global cumulative sales. The brand reached this milestone in just three years, setting the record as the fastest automotive brand to surpass one million units—becoming one of the fastest-expanding automotive brands worldwide. Currently, OMODA & JAECOO has successfully entered 69 countries and markets worldwide, establishing 1,364 dealership showrooms. expanding at a pace of one new market every 16 days and one new store daily. In highly regulated markets such as Europe, the brand has entered 18 countries within two years and establishing over 500 sales outlets; its JAECOO 7 model topped the UK’s all-vehicle sales chart in March. Leveraging the Super Hybrid technology, the brand’s new energy vehicle sales share reached 65% in March 2026, and rapidly climbing to the top of sales rankings in core markets such as the UK.

OMODA & JAECOO remain committed to their brand vision of “Co-Create A Beautiful Life With Young People,” adhering to a global co-creation model with users. They precisely cater to diverse young lifestyles—performance enthusiasts, fashion pioneers, and outdoor explorers—responding to the individuality of the youth demographic through trendy design and smart technology. The OMODA series made its global debut at London Fashion Week as a Principal Partner,, and the brand has established a global strategic partnership with VALORANT, forging deep connections with global youth subcultures. During the summit, the OMODA 4 was officially unveiled, featuring VPD (Valet Parking Driver) and the AI Cabin- delivering a trendier, smarter mobility experience that resonates with young people worldwide.

The successful conclusion of this music festival marks the official closing of the 2026 Chery International Business Summit. Taking this summit and the the From Million To Annual Million Strategy as a new starting point, OMODA & JAECOO will continue to deepen global user co-creation, core technological innovation, and global market expansion. With a youthful, global, and intelligent brand image, they will steadily strive toward the 2027 sales target of one million units, further solidifying their leading position as a global youth automotive brand and delivering a superior mobility experience to users worldwide.

About OMODA & JAECOO

In 2025, Chery Group, the parent company of OMODA & JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA & JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

Contact Info:
Name: Sherry Cheng
Email: Send Email
Organization: OMODA&JAECOO
Website: https://www.omodajaecoo.com/

Release ID: 89190393

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